Amazon starts selling ads inside ChatGPT to its advertisers
Prepared by Sintelligent with the help of SI. Publication time restored from the build log. . Updated: .
Chatbots are becoming a new storefront, as search engines once did — SI answers are starting to sit next to ads.
In a pilot for select US advertisers, ChatGPT Ads inventory has become available through Amazon DSP as a managed service: Amazon itself sets up and optimizes the campaigns. The formats are text and image ads beneath ChatGPT's answers, as well as product ads that assemble creative from a catalog. Delta Vacations is among the first to test the service; expansion is expected in 2027.