Meta again lets through hundreds of ads with SI-generated images of child abuse — including with real children
Prepared by Sintelligent with the help of SI. Publication time restored from the build log. . Updated: .
Generative SI has given criminals a cheap way to produce prohibited content, and automated moderation is so far losing this race — defense systems must learn as fast as the attackers.
After the Tech Transparency Project's first report on about 50 such ads, researchers found more than 250 more — on Facebook, Instagram, Threads, Messenger and Meta's ad network; in total, more than 350 ads have been identified since last year, and in four of them real minors were identified. Meta removed about 150 ads; most had fewer than 200 impressions, and advertisers' total spending was under $5,000. A former Meta employee noted that for every new detection model, offenders found a workaround within one to five days.