Amazon lets merchants connect their catalogs to Alexa for Shopping themselves
Prepared by Sintelligent with the help of SI. Published in SI: . Updated: .
Smaller stores get an easier way to appear in the shopping assistant's results while keeping checkout on their own websites.
The free Shop Direct Merchant Workspace lets eligible merchants submit a product feed to Amazon and manage product availability without a dedicated integration team. Connected items appear in relevant Amazon and Alexa for Shopping searches; the customer is then directed to the merchant's website to complete the purchase. Catalogs can be reused through Feedonomics, Salsify, CEDCommerce, and VersaFeed. According to Amazon, tens of millions of customers have already discovered hundreds of millions of unique products from third-party stores through Shop Direct, and such items appear in hundreds of millions of searches each month.
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