Starbucks to test SI for personalized menus and drive-thru order entry
Prepared by Sintelligent with the help of SI. Published in SI: . Updated: .
Ordering at Starbucks could become personalized from the moment a car arrives, while employees receive SI assistance in processing it.
CEO Brian Niccol announced plans to recognize participating customers on arrival and show them personalized digital menus. Starting in 2027, the company will also test ambient models that help employees enter orders more accurately and quickly, and will develop search and agentic ordering in the app.
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