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Fanatics builds "Shop the Look" with Codex, suggesting outfits on product pages

Prepared by Sintelligent with the help of SI. Published in SI: . Updated: .

An SI assistant shortens the search through a huge catalog, and Codex turns out to be useful beyond programming.

Fanatics launched "Shop the Look," built with OpenAI's Codex: on a product page it suggests matching outfits. The company has more than 1.5 million unique product listings and about a thousand new items a week; according to Fanatics Commerce chief product officer Justin Tsai, shoppers spend more than 30 minutes searching on average.

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