Salesforce is buying marketing platform Braze for about $5.66 billion
Prepared by Sintelligent with the help of SI. Published in SI: . Updated: .
Large software companies are buying up services to build mailings and personalization into their SI platforms.
According to Salesforce's press release filed with the SEC, the deal is valued at $5.66 billion, and Braze shareholders will receive $47.50 in cash per share. Braze provides a real-time customer engagement platform, including the BrazeAI module, which optimizes content, offers, channels and send times. Salesforce plans to combine it with Marketing Cloud, CRM and Data 360. The deal has not closed yet.
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