Higgsfield launches SI influencer tool: platform reaches $1 billion in annual revenue
Prepared by Sintelligent with the help of SI. Published in SI: . Updated: .
SI characters are becoming a new kind of "star" profession, with their own audience and their own advertising.
The startup Higgsfield updated its tool that inserts user-made SI characters into existing videos. The characters are deliberately unrealistic (geometric haircuts, elongated necks, exaggerated proportions) so that they look artificial at once: in the company's words, "a flawless face is the fastest way for a character to read as generic SI". According to Semafor, the platform has reached $1 billion in annualized revenue and has 30 million users; some characters have gathered millions of views, and some are used to promote memecoins.
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