McDonald's accused in the US of price collusion through an SI recommendation system
Prepared by Sintelligent with the help of SI. Publication time restored from the build log. . Updated: .
SI pricing is coming into the sights of antitrust courts: an algorithm's recommendations may turn out to be "collusion."
According to Reuters, as relayed by Vedomosti, Illinois resident Michael Thomas filed a class action in federal court in Chicago on October 2: he alleges that the company uses machine learning to recommend prices at company-owned and franchised restaurants based on data from millions of transactions at almost 14 thousand locations, and that this may violate antitrust law. McDonald's called the allegations "speculative" and said that final pricing decisions are made by franchisees.
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