California requires labeling of ads with SI-generated actors
Prepared by Sintelligent with the help of SI. Publication time restored from the build log. . Updated: .
SI actors in advertising remain legal, they just now have to be labeled — synthetic people are becoming the norm, but with a label.
Governor Newsom signed SB 1050: advertising in which a product is sold by an SI-generated "performer" must say so explicitly, and violating ads cannot continue to be shown. "Californians deserve to know when the one selling them something is not a human at all," Newsom said. The law supplements earlier rules on digital replicas of actors' likenesses.
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